The ‘We Can Do It” Poster Girl

Artist J. Howard Miller is thought to have based his “We Can Do It!” poster on a United Press International wire service photograph taken of a young female war worker, widely but possibly erroneously reported as being a photo of Michigan war worker Geraldine Hoff (later Doyle). More recent evidence indicates that the formerly-misidentified photo is actually of war worker Naomi Parker (later Fraley) taken at Alameda Naval Air Station in California. The “We Can Do It!” poster was displayed only to Westinghouse employees in the Midwest during a two-week period in February 1943, then it disappeared for nearly four decades. After the war, Naomi worked as a waitress in Palm Springs and married three times. When she died, aged 96 in 2018, she was survived by her son and six step-children. Learn more about our mission of restoring the Stearman and dedicating it to all WWII Rosie the Riveters, click HERE.

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